James Boag’s Radio The Crying Widow of Cradle Mountain. by Publicis Mojo Sydney

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The Crying Widow of Cradle Mountain.

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Industry Beers and Ciders
Media Radio
Market Australia
Agency Publicis Mojo Sydney
Executive Creative Director Pim Van Nunen
Art Director Ian Broekhuizen
Copywriter Malcolm Caldwell
Production Song Zu
Released April 2013

Credits & Description

A radio campaign by Publicis Mojo, Sydney for James Boag's Premium that states: Although Tasmania is a really difficult place to brew beer, we will never leave because the purest water can be found there. After all, Greatness Rarely Comes Easy.
Category: Drinks, alcoholic
Client: Lion Nathan
Agency: Publicis Mojo, Sydney
Production: Song Zu
Country: Australia
Executive Creative Director: pim van nunen
Copywriter: Malcolm Caldwell
Art Director: Ian Broekhuizen
Sound Design: Simon Kane
Agency Producer: JO JOHNSTON