Jester’s Pies Radio Ridiculously Refined by bcg2 Auckland

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Ridiculously Refined

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Industry Baking, Cakes & Desserts
Media Radio
Market New Zealand
Agency bcg2 Auckland
Executive Creative Director James Blackwood
Creative Director Chris Long
Copywriter Martin Brown Shine Limited
Released May 2012


London International Awards 2012
Radio Retail Short List

Credits & Description

Entrant: bcg2, Auckland
Jesters Pies - "Ridiculously Refined"
Corporate Name of Client: Jester’s Pies
Agency Account Director: Deborah Cashmore
Agency: bcg2, Auckland
Chief Creative Officer: James Blackwood
Executive Creative Director: James Blackwood
Creative Director: Chris Long
Copywriter: Martin Brown
Recording Studio: Franklin Road, Auckland
Description of the Project
To highlight the quality ingredients and premium appeal of Jesters' gourmet pie range, we created a radio ad that was similarly refined.