ALLEY by J. Walter Thompson Mexico for Jose Cuervo

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ALLEY

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Industry Against alcohol
Media Radio
Market Mexico
Agency J. Walter Thompson Mexico
Creative Director Esteban Sacco, Enrique Codesido
Production Japra
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CASA CUERVO
Product/Service: JOSÉ CUERVO FOR RESPONSIBLE DRINKING
Agency: JWT MEXICO
Executive Creative Director: Esteban Sacco/Enrique Codesido
Creative Director: Esteban Sacco/Enrique Codesido
Scriptwriter: Shadia Asencio/Felipe Spinola/Enrique Codesido
Agency Producer: Gilberto Amezquita/Rulax Rosas
Production Company: JARPA, Mexico City, MEXICO
Sound Engineer: Luis Acosta
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Line, frame, square, crack, moisture, brick, moss, stain, plaster, paint, graffiti, rod, poster, poster, gravel, poster, brick, graffiti, cement. SFX: Crash ANN: When you drink, a wall at the end of an alley takes longer to become a wall at the end of an alley. José Cuervo in support of responsible drinking.

Full script of the ad in the original language
MVO: Grieta, trébol, faro, ladrillo, relieve, mancha, grieta, yeso, trébol, pintura, ladrillo, póster, póster, póster, ladrillo, graffitti, póster, cemento. SFX: Crash ANN: Con alcohol, un muro en el camino tarda más en ser un muro en el camino. José Cuervo, por un consumo responsable.