CORNER by J. Walter Thompson Mexico for Jose Cuervo

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CORNER

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Industry Against alcohol
Media Radio
Market Mexico
Agency J. Walter Thompson Mexico
Creative Director Esteban Sacco, Enrique Codesido
Production Japra
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CASA CUERVO
Product/Service: JOSÉ CUERVO FOR RESPONSIBLE DRINKING
Agency: JWT MEXICO
Executive Creative Director: Esteban Sacco/Enrique Codesido
Creative Director: Esteban Sacco/Enrique Codesido
Scriptwriter: Shadia Asencio/Felipe Spinola/Enrique Codesido
Agency Producer: Gilberto Amezquita/Rulax Rosas
Production Company: JARPA, Mexico City, MEXICO
Sound Engineer: Luis Acosta
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Silhouette, shadow, bark, knots, stem, sap, filaments, branch, foliage, leaf, twigs, leaf, leaf, branch, leaf, branch, treetop, roots, trunk. SFX: Crash ANN: When you drink, a tree in the corner takes longer to become a tree in the corner. José Cuervo in support of responsible drinking.

Full script of the ad in the original language
MVO: Silueta, sombra, corteza, nudos, tallo, savia, filamentos, rama, follaje, hoja, brotes, hoja, hoja, copa, rama, hoja, rama, clorofila, espinas, raíz, tronco. SFX: Crash ANN: Con alcohol un árbol en la esquina tarda más en ser un árbol en la esquina. José Cuervo, por un consumo responsable.