JUNCTION by J. Walter Thompson Mexico for Jose Cuervo

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JUNCTION

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Industry Against alcohol
Media Radio
Market Mexico
Agency J. Walter Thompson Mexico
Creative Director Esteban Sacco, Enrique Codesido
Production Japra
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CASA CUERVO
Product/Service: JOSÉ CUERVO FOR RESPONSIBLE DRINKING
Agency: JWT MEXICO
Executive Creative Director: Esteban Sacco/Enrique Codesido
Creative Director: Esteban Sacco/Enrique Codesido
Scriptwriter: Shadia Asencio/Felipe Spinola/Enrique Codesido
Agency Producer: Gilberto Amezquita/Rulax Rosas
Production Company: JARPA, Mexico City, MEXICO
Sound Engineer: Luis Acosta
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Stick, metal, cylinder, plastic, cable, wire, arch, pole, box, button, tube, lamp, light bulb, circle, circle, circle, light, button, flare. SFX: Crash ANN: When you drink, a red light takes longer to become a red light. José Cuervo in support of responsible drinking.

Full script of the ad in the original language
MVO: Palo, metal, tubo, soporte, cable, visera, caja, botón, reflejo, moldura, tubo, círculo, círculo, círculo, lámpara, luz, poste, luz, círculo, foco, luz. SFX: Crash ANN: Con alcohol, un semáforo en rojo tarda más en ser un semáforo en rojo. José Cuervo, por un consumo responsable.