STREET by J. Walter Thompson Mexico for Jose Cuervo

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STREET

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Industry Against alcohol
Media Radio
Market Mexico
Agency J. Walter Thompson Mexico
Creative Director Esteban Sacco, Enrique Codesido
Production Japra
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CASA CUERVO
Product/Service: JOSÉ CUERVO FOR RESPONSIBLE DRINKING
Agency: JWT MEXICO
Executive Creative Director: Esteban Sacco/Enrique Codesido
Creative Director: Esteban Sacco/Enrique Codesido
Scriptwriter: Shadia Asencio/Felipe Spinola/Enrique Codesido
Agency Producer: Gilberto Amezquita/Rulax Rosas
Production Company: JARPA, Mexico City, MEXICO
Sound Engineer: Luis Acosta
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: White, black, white, black, threads, leather, ball, shoe, laces, socks, fabric, words, t-shirt, cap, mouth, hair, leg, leg, hand, hand. SFX: Crash ANN: When you drink, a kid after a ball takes longer to become a kid after a ball. José Cuervo in support of responsible drinking.

Full script of the ad in the original language
MVO: Blanco, negro, blanco, negro, hilos, gajos, forro, balón, tenis, agujeta, calcetín, tela, letras, playera, gorra, boca, pelo, pierna, pierna, mano, mano. SFX: Crash ANN: Con alcohol, un niño detrás de una pelota tarda más en ser un niño detrás de una pelota. José Cuervo, por un consumo responsable.