Jovem Pan Fm Radio Eyes [english] by CCZ/WOW Curitiba

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Eyes [english]

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency CCZ/WOW Curitiba
Creative Director Rodolfo Amaral
Senior Art Director Albérico Bini
Senior Copywriter Marcelo “Erudito” Guimarães
Released November 2016

Awards

LIA Awards 2017
Radio & Audio Public Service/social Welfare Campaign Silver Winner

Credits & Description

Entrant: Ccz*wow, Curitiba
Brand: Jovem Pan Fm - Organ Donation Campaign
Corporate Name of Client: Jovem Pan FM
Client Account Director: Gilson Bette
Client Marketing Director: Michelle Reffo
Media Company: CCZ*WOW, Curitiba
PR Company: CCZ*WOW, Curitiba
Agency Senior Account Executive: Renata Mendes
Agency Account Director: Ciro Cesar Zadra
Agency: CCZ*WOW, Curitiba
Creative Director: Rodolfo Amaral
Senior Copywriter: Marcelo Erudito Guimarães
Senior Art Director: Albérico Bini
Production Company: Deiró Moving Ideas, Curitiba
Producer: Jean Estevão
Recording Studio: Canja Audi Culture, Curitiba
Sound Design Company: Canja Audio Culture, Curitiba
Music Production Company: Canja Audio Culture, Curitiba
Music Producers: Lucas Sfair/Levy Mynssen
Synopsis:
To start an important conversation about organ donation in Brazil, Jovem Pan, the country’s number one radio station, got together many songs that use body parts in their lyrics to make a sound transplant on the air.
We partnered with a music studio that carefully crafted mashups, putting the organs of one track inside another. And suddenly, John Mayer’s lungs were serving 4 Non Blondes, Sinatra’s skin was covering Rag N’ Bone Man’s body, and Toni Braxton’s Heart was beating inside Joe Cocker, to name a few.
Instead of launching them in the commercial breaks, Jovem Pan aired the songs within the radios playlist, drawing attention to a subject Brazil insists on ignoring – despite its 200 million inhabitants, the country makes less than 3 thousand transplants per year.