Jovem Pan Fm Radio Eyes [english] by CCZ/WOW Curitiba

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Eyes [english]

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency CCZ/WOW Curitiba
Creative Director Rodolfo Amaral
Senior Art Director Albérico Bini
Senior Copywriter Marcelo “Erudito” Guimarães
Released November 2016


LIA Awards 2017
Radio & Audio Public Service/social Welfare Campaign Silver Winner

Credits & Description

Entrant: Ccz*wow, Curitiba
Brand: Jovem Pan Fm - Organ Donation Campaign
Corporate Name of Client: Jovem Pan FM
Client Account Director: Gilson Bette
Client Marketing Director: Michelle Reffo
Media Company: CCZ*WOW, Curitiba
PR Company: CCZ*WOW, Curitiba
Agency Senior Account Executive: Renata Mendes
Agency Account Director: Ciro Cesar Zadra
Agency: CCZ*WOW, Curitiba
Creative Director: Rodolfo Amaral
Senior Copywriter: Marcelo Erudito Guimarães
Senior Art Director: Albérico Bini
Production Company: Deiró Moving Ideas, Curitiba
Producer: Jean Estevão
Recording Studio: Canja Audi Culture, Curitiba
Sound Design Company: Canja Audio Culture, Curitiba
Music Production Company: Canja Audio Culture, Curitiba
Music Producers: Lucas Sfair/Levy Mynssen
To start an important conversation about organ donation in Brazil, Jovem Pan, the country’s number one radio station, got together many songs that use body parts in their lyrics to make a sound transplant on the air.
We partnered with a music studio that carefully crafted mashups, putting the organs of one track inside another. And suddenly, John Mayer’s lungs were serving 4 Non Blondes, Sinatra’s skin was covering Rag N’ Bone Man’s body, and Toni Braxton’s Heart was beating inside Joe Cocker, to name a few.
Instead of launching them in the commercial breaks, Jovem Pan aired the songs within the radios playlist, drawing attention to a subject Brazil insists on ignoring – despite its 200 million inhabitants, the country makes less than 3 thousand transplants per year.