Sabc 2 Radio SPANNER by Grid Worldwide Brand Johannesburg, TBWA\Hunt\Lascaris Johannesburg

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market South Africa
Agency Grid Worldwide Brand Johannesburg
Creative Director Paul Warner
Account Supervisor Sharlene Lipner Advertiser Supervisor:
Agency TBWA\Hunt\Lascaris Johannesburg
Creative Director Paul Warner
Account Supervisor Sharlene Lipner Advertiser Supervisor:
Released April 2004

Credits & Description

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Paul Warner
Scriptwriter: Hennie Stander/Adam Weber
Agency Producer: Nicola Berry
Account Supervisor: Sharlene Lipner
Sound Engineer: Hamish McArthur

Script in English
[LEFT STEREO CHANNEL: Farmer, about 50 years old
RIGHT STERO CHANNEL: Worker, about 30 years old]
Worker: I was on my way to the main house.
Farmer: It was about 9 o’clock at night.
Worker: About 4 in the afternoon.
Farmer: Totally dark. I heard a noise outside and I went to look.
Worker: Baas Johannes came out.
Farmer: I saw a figure approach.
Worker: He called…
Farmer: I called to him, there was no reply.
Worker: And I replied: “It’s me Bass Johannes”.
Farmer: I could see that he was holding a gun in his hand.
Worker: I had the spanner I used to fix the wind pump… I even showed it to Baas Johannes.
Farmer: I saw him point it at me. I fired a warning shot into the ground.
Worker: He shot me in the stomach. I fell down. I was screaming “no, please Baas Johannes, don’t shoot, it’s me - Sipho”.
Farmer: He kept coming, you understand, I saw the gun. I had to shoot again. It was self defence, pure and simple.
Worker: I thought I was going to die.
MVO (White man): Don’t take sides until you’ve watched Justice for All…
MVO2 (Black man): … the drama that boldly deals with human rights issues in our country, Thursdays at 7: 30pm on SABC 2.
Brief Explanation
In post-Apartheid South Africa, differences between black and white are still evident. Most inter-racial conflict can be traced back to misunderstanding, and this spot for a local television show demonstrates how simple differences can have unfortunate outcomes. We achieved this by placing the white Farmer’s side of the story on one stereo channel and the black Worker’s on the other. Therefore, it’s important for the spot to be played through a stereo system.