KAB Week: Pick-Up by Clemenger BBDO Sydney for Keep Australia Beautiful Campaign

KAB Week: Pick-Up

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Industry Charities, Foundations, Volunteers
Media Radio
Market Australia
Agency Clemenger BBDO Sydney
Executive Creative Director Paul Nagy
Creative Director Rebecca Carrasco
Art Director Andrew Chu, Simon Hayes
Copywriter Ryan Albuino
Illustrator Gee Hale
Released August 2012

Credits & Description

Category: Charities & appeals
Brand: Keep Australia Beautiful
Agency: Clemenger BBDO Sydney
Country: Australia
Keep Australia Beautiful Week kicks off its 2012 marketing with a radio campaign by Clemenger BBDO Sydney, featuring people live-calling service companies in an attempt to get picked-up from the side of the road in the middle of nowhere.


The radio spots, which end with the line 'Itâs hard enough for you to get picked up out here let alone your rubbish', have callers trying to be collected from remote highways, highlighting the fact that if something is left out there itâs likely to stay there.


These will be accompanied by 'Litter Launch', an educational tool for primary school teachers also created by Clemenger BBDO, designed to get children playing with their rubbish in order to clean up their schools.

Category: Charities & appeals
Client: Keep Australia Beautiful
Agency: Clemenger BBDO Sydney
Country: Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Andrew Chu
Copywriter: Ryan Albuino
Sound: Anthony Tiernan
Group Account Director: justin cox
Agency Producer: Katrina Morelli
Voice-Over Artist: Lee Perry of EM Voices

Client: Keep Australia Beautiful
National Executive Officer: Peter McLean
Publicity Manager: Lara Shannon

Credits for Litter Launch:
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Simon Hayes
Copy Writer: Giles Clayton
Head of Craft: Tim McPherson
Head of Art: Michael Dole
Illustrator: Gee Hale
Print Producer: Adrian Jung
Group Account Director: Justin Cox
Senior Account Manager: Claire Tritton