WEDDING by Eardrum, J. Walter Thompson London for Kenco

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WEDDING

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Industry Coffee, Tea, Breakfast Drinks
Media Radio
Market United Kingdom
Agency Eardrum
Director Martin Simms
Account Supervisor Camilla Ashenhurst
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Jaspar Shelbourne
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: KRAFT
Product/Service: KENCO COFFEE ECO-REFILL PACK
Agency: JWT
Executive Creative Director: Russell Ramsey
Creative Director: Jaspar Shelbourne
Scriptwriter: Ronnie Vlcek/Graham West/Gustavo Tasselli
Agency Producer: Emma Hovell
Account Manager: Rose Hoodless
Account Supervisor: Camilla Ashenhurst
Production Company: EARDRUM, London, UNITED KINGDOM
Director: Martin Simms
Sound Studio: Angell Sound
Sound Engineer: Rob Townsend
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music: 'Wedding March' MVO: Dearly beloved, we are gathered here today... You may kiss the bride. FVO: What, we're done? MVO: Yes, it's a new wedding service; I've reduced the old one by 97%. FVO: So that's it? MVO: That's it. Many congratulations! Oh and, please, no confetti. SFX: Upbeat music ANN: Not everything is better with 97% less. But there's one thing that is. Introducing the new Kenco Eco-Refill pack, with 97% less packaging weight.

Brief Explanation
'Wedding' is the first ad of a Kenco Coffee radio campaign that promoted the surprising fact that Kenco refill packs use 97% less packaging. The campaign showed a variety of everyday situations where having 97% less of something is not always a good thing - in this case, a reduced wedding service.