Kentucky Fried Chicken (KFC) Radio Long Red Thin Shape by Ogilvy Johannesburg

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Long Red Thin Shape

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Industry Fast food
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Chief Creative Officer Pete Case
Executive Creative Director Mariana O`kelly, Pete Case
Creative Director Molefi Thulo
Art Director Tammy Retter
Copywriter David Krueger
Released October 2016

Awards

Cannes Lions 2017
Radio Craft: Script Grand Prix Campaign
Radio Radio & Audio: Restaurants & Fast Food Chains Gold Lion Campaign

Credits & Description

Title: The Everyman Meal - Sad Man, 2
Agency: Ogilvy & Mather Johannesburg
Client: Kfc
Executive Creative Director: Mariana O'Kelly
Executive Creative Director: Pete Case
Engineer: Louis Enslin
Copywriter: David Krueger
Art Director: Tammy Retter
Creative Director: Molefi Thulo
Agency Producer: Alison Ross
Voice Over Artist: James Alexander
Voice Over Artist: Dan Retter
Voice Over Artist: Luca Maraschin
Voice Over Artist: Jayson Dicks
Voice Over Artist: Asher Stolts
Voice Over Artist: Terry Mckenna
Voice Over Artist: Buhle Sebona
Voice Over Artist: Greg Phul
Voice Over Artist: Eliah Chauke
Voice Over Artist: Robert Hart
Voice Over Artist: Nhlanhla Ngcobo
Voice Over Artist: Jared Gower
Account Handler: Lauren Mcinnes
Marketing Manager (Client): Mike Middleton
Marketing Manager (Client): Jacques Cronje
Description:
The KFC Double Down is a no-nonsense, gut-filling burger with two fillets of KFC chicken replacing the buns. Guys absolutely love it and it’s even got a bit of a cult status. But sadly for them, it’s a limited time offer. So we spurred on sales one more time before it came off the menu with a radio campaign featuring ordinary guys finding empathy and reassurance from a comforting Radio Psychologist character, who confirms that it is ok for men to be sad about some things. Of course when he hears that the Double Down is coming off the menu, it breaks him because it is the saddest thing of all.