Kepco Radio POWERING AWAKE by Daiko Tokyo

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Industry Energy & Water Utilities
Media Radio
Market Japan
Agency Daiko Tokyo
Director Jun Nishiwaki
Released September 2005

Credits & Description

Advertising Agency: DAIKO ADVERTISING, JAPAN, Osaka
Creative Director: Jun Nishiwaki
Scriptwriter: Jun Nishiwaki/Yuri Inui
Agency Producer: Minako Tanaka
Director: Jun Nishiwaki
Sound Engineer: Masahiro Inumaru/Yuichi Honda

Script in English
SFX: Sound of alarm clock
MAN: I wake up...
SFX: Sound of refrigerator being opened
MAN: Get some milk from the fridge...
SFX: Sound of hair dryer
MAN: Style my hair...
SFX: Sound of electric razor
MAN: Then, while I'm shaving...
SFX: Sound of coffee maker
MAN: ...the coffee perks...
SFX: Sound of toaster
MAN: ...and the toast is done. My breakfast music is always the same.
SFX: Sound of remote control for stereo
MUSIC: William Tell Overture.
MAN: Finishing breakfast, I grab an ironed shirt, my recharged cell phone, and I'm out the door... ...after setting up to record my favourite TV show.
SFX: Sound of video setup
VO: In bustling Japan, electricity powers the country awake. The Kansai Electric Power Company.
SFX: Sound of audio system being turned off
MAN: And I'm off!
SFX: Sound of door closing

Script in Orginal Language
Brief Explanation
Japanese businessmen are always moving at a rapid pace, from the moment they wake in the morning and hurriedly prepare for work so they won't be late. This radio commercial is aimed at making these businessmen aware of how electricity plays an important role in so many different ways, even in the short interval from the time they awake to when they leave for work.