Keytrade Radio BEGGAR by Air Brussels

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Industry Banking & Financial Services
Media Radio
Market Belgium
Agency Air Brussels
Creative Director Julie Bosteels - Véronique Hermans
Account Supervisor Lena Vyncke
Released April 2005

Credits & Description

Advertising Agency: LOWE, BELGIUM, Brussels
Creative Director: Véronique Hermans
Scriptwriter: Véronique Hermans
Agency Producer: Thierry Van Durme
Account Supervisor: Lena Vyncke

Script in English

MVO1: Do you know who I saw on the Underground this morning

MVO2: No, tell me.

MVO1: Isabelle's cash...

MVO2: And how was he?

MVO1: He was actually begging!...

MVO2: What!? Has he sunk so low?

MVO1: Yes, and what's more, he was so thin! I'm sure he must have lost between 2 and 5% in
commission when he bought those mutual funds (SICAVS).

MVO2: If only someone had looked after him a bit more...

MVO1: Poor cash, it's always really sad to get into such a state!

ANN: At Keytrade, there's no percentage to pay when you buy mutual funds (SICAVS), just a
fixed € 9.95. All terms and conditions are available on (www)

Script in Orginal Language

MVO1: Tu sais qui j’ai vu dans le métro ce matin ?

MVO2: Non, dis-moi ?

MVO1: L’argent d’Isabelle…

MVO2: Et comment il allait ?

MVO1: Il était en train de mendier !...

MVO2: Quoi !? Il est tombé si bas ?

MVO1: Ben oui, et puis il était tout maigre ! Je suis sûr qu’il a dû donner 2 à 5% de commission
sur l’achat de sicavs.

MVO2: Si seulement s’était un peu plus occupée de lui…

MVO1: Pauvre argent, c’est triste hein d’en arriver là !

ANN: Chez Keytrade, vous ne payez aucun pourcentage à l’achat de sicavs, mais seulement
9,95 euros. Toutes les conditions sont disponibles sur