TWO-HEADED BIRD by David&Goliath for Kia

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TWO-HEADED BIRD

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Germany
Agency David&Goliath
Executive Creative Director Florian Kaehler
Creative Director Nicolas Ritter, Marco Gabriel
Production Studio Funk
Released August 2010

Credits & Description

Advertiser: KIA MOTORS GERMANY
Product/Service: KIA FINANCING
Agency: DAVIDANDGOLIATH
Executive Creative Director: Florian Kaehler
Creative Director: Nicolas Ritter/Marco Gabriel
Scriptwriter: Marco Gabriel/Dan Kelly
Production Company: STUDIO FUNK, Frankfurt, GERMANY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DAVIDANDGOLIATH, El Segundo, USA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: MusicMVO: On the third day of the third month, exactly 33 attendees were talking about the three wheels of a three-year-old’s tricycle.At exactly 2.22am a two-headed bird caused two minutes of joy in conference room two, as he sang in two parts and in two languages about two lovers.All were unanimous for once - when, all at once, one person stood up and had a once-in-a-lifetime idea: The Kia 3-2-1-Financing! Coincidence or fate? Who cares? It’s still a great offer: 3 years, 2 per cent interest, 1 per cent monthly rate for every Kia. Now at your local Kia dealer.
Full script of the ad in the original language
SFX: MusikMVO: Es war das Dreirad eines dreijährigen Kindes, worüber sich die 33 Anwesenden am dritten Tag des dritten Monats drei Stunden unterhielten.Als um exakt 2.22 Uhr ein zweiköpfiger Vogel auf einem Zweig 2 Minuten lang für Freude in Konfi 2 sorgte, da er zweistimmig und zweisprachig von zwei Verliebten sang. Einstimmig befanden das Alle für einmalig - als auf einmal Einer aufstand, dem ein einzigartiger Einfall einfiel: Die 3-2-1-Finanzierung von Kia. Zufall oder Schicksal? Egal. Auf jeden Fall ein gutes Angebot: 3 Jahre Laufzeit, 2 Prozent Zinsen und 1 Prozent monatliche Rate für jeden Kia. Jetzt bei allen teilnehmenden Kia-Händlern.
Brief Explanation
To dramatise the Kia 3-2-1 financing (3 years, 2 per cent interest, 1 per cent monthly rate for every Kia), a voiceover explains how Kia came up with the idea of the 3-2-1 financing: in a mystical story in which the numbers 3, 2 & 1 appear strangely often, it can only be coincidence or fate. But who cares? It's a great offer.The original uses repetition of numbers and alliteration to great effect - this cannot be translated fully, so please listen carefully to the original.