WRONG ROOM by David&Goliath for Kia

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WRONG ROOM

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Germany
Agency David&Goliath
Executive Creative Director Florian Kaehler
Creative Director Nicolas Ritter, Marco Gabriel
Production Studio Funk
Released August 2010

Credits & Description

Advertiser: KIA MOTORS GERMANY
Product/Service: KIA FINANCING
Agency: DAVIDANDGOLIATH
Executive Creative Director: Florian Kaehler
Creative Director: Nicolas Ritter/Marco Gabriel
Scriptwriter: Marco Gabriel/Dan Kelly
Production Company: STUDIO FUNK, Frankfurt, GERMANY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DAVIDANDGOLIATH, El Segundo, USA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: MusicMVO: On the third Monday of the third month of the third quarter. At exactly 3:03pm, Central European Time, three men met in room 303. By then, two of the men had been to the wrong room – room 202 – twice: at 2:00 PM and 2:02 PM.One hadn’t. He had only appeared once, on this one day and, within just one minute, he presented a one-of-a-kind idea: The Kia 3-2-1-Financing!Coincidence or fate? Who cares? It’s still a great offer: 3 years, 2 percent interest, 1 percent monthly rate for every Kia. Now at your local Kia-dealer.
Full script of the ad in the original language
SFX: MusicMVO: Es war der dritte Montag im dritten Monat von Quartal 3. Um genau 3.03 Uhr mitteleuropäischer Zeit trafen sich drei Menschen in Raum 303. Zwei davon waren zu diesem Zeitpunkt schon zwei Mal, nämlich um zwei und um zwei nach zwei, im falschen Raum, nämlich Raum 202 erschienen. Einer nicht. Er erschien nur ein Mal und nur an diesem einen Tag und präsentierte innerhalb einer Minute nur eine einzigartige Idee: Die 3-2-1-Finanzierung von Kia. Zufall oder Schicksal? Egal. Auf jeden Fall ein gutes Angebot: 3 Jahre Laufzeit, 2 Prozent Zinsen und 1 Prozent monatliche Rate für jeden Kia. Jetzt bei allen teilnehmenden Kia-Händlern.
Brief Explanation
To dramatise the Kia 3-2-1 financing (3 years, 2 per cent interest, 1 per cent monthly rate for every Kia), a voiceover explains how Kia came up with the idea of the 3-2-1 financing: in a mystical story in which the numbers 3, 2 & 1 appear strangely often, it can only be coincidence or fate. But who cares? It's a great offer.The original uses repetition of numbers and alliteration to great effect - this cannot be translated fully, so please listen carefully to the original.