I THREW A STICK AT THE CAT by Moma Propaganda for Kia

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I THREW A STICK AT THE CAT

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Industry Cars
Media Radio
Market Brazil
Agency Moma Propaganda
Account Supervisor Christianne Hasson
Production S De Samba
Creative Director Rodolfo Sampaio, Ricardo Franco
Producer Dimi Kireeff, Henrique Ruiz Nicolau
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: KIA MOTORS
Product/Service: KIA SOUL WITH REAR VIEW CAMERA
Agency: MOMA PROPAGANDA
Executive Creative Director: Rodolfo Sampaio
Creative Director: Rodolfo Sampaio
Scriptwriter: Adriano Matos/Marco Martins
Agency Producer: Tyson
Account Manager: Marco Piza
Account Supervisor: Christianne Hasson
Advertiser's Supervisor: José Luiz Gandini/Christiane Baptista
Production Company: S DE SAMBA, São Paulo, BRAZIL
Director: Dimi Kireeff/Henrique Nicolau
Producer: Dimi Kireeff/Henrique Nicolau
Sound Engineer: Felipe Braz/Fernando Iani
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MOMA PROPAGANDA, Sao Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: (Singing) I threw a stick at the CAT But the CAT Didn’t die die die Mrs Francis cis Was surprised prised prised By the cry, by the cry the CAT let out. Meow! ANN: Kia Soul with rear view camera. Small things won’t pass by unnoticed. Kia Motors. The power to surprise.

Full script of the ad in the original language
MVO: (Singing) Atirei o pau no GATO Mas o GATO Não morreu-reu-reu. Dona Chica admirou-se-se Do berro, do berro Que o GATO deu Miau! ANN: Com a câmera de marcha ré do Kia Soul, pequenas coisas não passam despercebidas. Kia. O poder de surpreender.

Brief Explanation
The song used in this entry is called 'Atirei o Pau no Gato' ('I Threw a Stick at the Cat'). It's very popular in Brazil. The singer screams the word gato (cat) to make it more 'noticeable'.