LITTLE PUPPY by Moma Propaganda for Kia

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LITTLE PUPPY

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Industry Cars
Media Radio
Market Brazil
Agency Moma Propaganda
Account Supervisor Christianne Hasson
Production S De Samba
Creative Director Rodolfo Sampaio, Ricardo Franco
Producer Dimi Kireeff, Henrique Ruiz Nicolau
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: KIA MOTORS
Product/Service: KIA SOUL WITH REAR VIEW CAMERA
Agency: MOMA PROPAGANDA
Executive Creative Director: Rodolfo Sampaio
Creative Director: Rodolfo Sampaio
Scriptwriter: Adriano Matos/Marco Martins
Agency Producer: Tyson
Account Manager: Marco Piza
Account Supervisor: Christianne Hasson
Advertiser's Supervisor: José Luiz Gandini/Christiane Baptista
Production Company: S DE SAMBA, São Paulo, BRAZIL
Director: Dimi Kireeff/Henrique Nicolau
Producer: Dimi Kireeff/Henrique Nicolau
Sound Engineer: Felipe Braz/Fernando Iani
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MOMA PROPAGANDA, Sao Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: (Singing) LITTLE PUPPY’S barking loud and he’s out the back yard With the barking LITTLE PUPPY and just let my darling in LITTLE PUPPY’S barking loud and he’s out the back yard With the barking LITTLE PUPPY and just let my darling in ANN: Kia Soul with rear view camera. Small things won’t pass by unnoticed. Kia Motors. The power to surprise.

Full script of the ad in the original language
MVO: CACHORRINHO está latindo lá no fundo do quintal Cala a boca, CACHORRINHO deixa o meu benzinho entrar CACHORRINHO está latindo lá no fundo do quintal Cala a boca, CACHORRINHO deixa o meu benzinho entrar ANN: Com a câmera de marcha ré do Kia Soul, pequenas coisas não passam despercebidas. Kia. O poder de surpreender.

Brief Explanation
The song used in this entry is called 'Cachorrinho' ('Puppy'). It's very popular in Brazil. The singer screams the word cachorrinho (puppy) to make it more 'noticeable'.