SLEEP BABY by Moma Propaganda for Kia

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SLEEP BABY

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Industry Cars
Media Radio
Market Brazil
Agency Moma Propaganda
Account Supervisor Christianne Hasson
Production S De Samba
Creative Director Rodolfo Sampaio, Ricardo Franco
Producer Dimi Kireeff, Henrique Ruiz Nicolau
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: KIA MOTORS
Product/Service: KIA SOUL WITH REAR VIEW CAMERA
Agency: MOMA PROPAGANDA
Executive Creative Director: Rodolfo Sampaio
Creative Director: Rodolfo Sampaio
Scriptwriter: Adriano Matos/Marco Martins
Agency Producer: Tyson
Account Manager: Marco Piza
Account Supervisor: Christianne Hasson
Advertiser's Supervisor: José Luiz Gandini/Christiane Baptista
Production Company: S DE SAMBA, São Paulo, BRAZIL
Director: Dimi Kireeff/Henrique Nicolau
Producer: Dimi Kireeff/Henrique Nicolau
Sound Engineer: Felipe Braz/Fernando Iani
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MOMA PROPAGANDA, Sao Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Sleep little BABY 'cause the boogie man will get you Daddy’s at the farm and mummy’s at the barn Sleep little BABY 'cause the boogie man will get you Daddy’s at the farm and mummy’s at the barn ANN: Kia Soul with rear view camera. Small things won’t pass by unnoticed. Kia Motors. The power to surprise.

Full script of the ad in the original language
FVO: (Singing) Nana NENEM que a cuca vem pegar Papai foi pra roça, mamãe pro cafezal Nana NENEM que a cuca vem pegar Papai foi pra roça, mamãe pro cafezal ANN: Com a câmera de marcha ré do Kia Soul, pequenas coisas não passam despercebidas. Kia. O poder de surpreender.

Brief Explanation
The song used in this entry is called 'Nana Neném' ('Sleep Little Baby'). It's very popular in Brazil. The singer screams the word neném (baby) to make it more 'noticeable'.