BROKEN WING by DDB Vancouver, Wave for Sport BC

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BROKEN WING

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Industry Charities, Foundations, Volunteers
Media Radio
Market Canada
Agency DDB Vancouver
Creative Director Cosmo Campbell, Dean Lee
Producer Craig Zarazun
Account Supervisor Brett Macfarlane, Terra Cochrane
Agency Wave
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: SPORT BC
Product/Service: KIDSPORT CHILDREN'S CHARITY
Agency: DDB CANADA/VANCOUVER
Creative Director: Dean Lee/Cosmo Campbell
Scriptwriter: Neil Shapiro
Agency Producer: Sue Bell
Account Supervisor: Brett MacFarlane/Terra Cochrane
Production Company: WAVE SOUND PRODUCTIONS, Vancouver, CANADA
Director: Craig Zarazun
Producer: Craig Zarazun
Sound Studio: Wave Productions
Sound Engineer: Craig Warrian
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CANADA/VANCOUVER, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Those of us, who didn’t play sports when we were younger, often have problems with hand-eye co-ordination. But I think that can work to our advantage. It’ll totally help us get girls. We’re like a bird with a broken wing. Except, instead of a wing, it’s our arm. And instead of being broken, it just can’t catch or throw anything. Girls love looking after guys. That’s why I live with my mom. ANN: Sports skills are life skills. Help us make sure no kid goes without them. Go to KidSport.ca