Kingsford Radio ARM by DDB California

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Industry Household maintenance & pet products
Media Radio
Market United States
Agency DDB California
Creative Director Lisa Bennett Leo Burnett
Account Supervisor Erica Behnke, Amy Eagle
Released August 2004

Credits & Description

Advertising Agency: DDB SAN FRANCISCO, USA
Creative Director: Lisa Bennett
Scriptwriter: Jon Lancaric
Agency Producer: Rob Lee
Account Supervisor: Erica Behnke/Amy Eagle
Advertiser's Supervisor: Derek Gordon

Script in English

SFX: phone rings

Man: Hello, this is Dennis.

Woman (on other end of phone, shaken): Honey?

Man: Yeah, hey… what's wrong?

Woman: Um, the school just called…

Man: Yeah?

Woman: …Sarah fell off the monkey bars and broke her arm.

Man: Oh boy…

Woman: Yeah I'm gonna go pick her up. I just wanted you to…

Man: Ok, I'll head home. Um, what can I do… maybe get some pickles and lettuce?

SFX: long, uncomfortable pause

Woman: What?

Man: Well yeah, this doesn't happen every day. (suddenly excited) Come on let's have a barbecue!! I'll get the Kingsford charcoal!!!

SFX: woman hangs up, then dial tone

ANNCR: Looking for a reason to grill? Well look no further. Because anytime's the right time for barbecue. So grab a bag of Kingsford charcoal and head for the backyard. You'll get the great taste of Kingsford, and you'll add some flavor to your afternoon. Kingsford. Because taste is everything.