Kingsford Radio CHEER by DDB California

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Industry Household maintenance & pet products
Media Radio
Market United States
Agency DDB California
Creative Director Lisa Bennett Leo Burnett
Account Supervisor Erica Behnke, Amy Eagle
Released August 2004

Credits & Description

Advertising Agency: DDB SAN FRANCISCO, USA
Creative Director: Lisa Bennett
Scriptwriter: Jon Lancaric
Agency Producer: Rob Lee
Account Supervisor: Erica Behnke/Amy Eagle
Advertiser's Supervisor: Derek Gordon

Script in English

SFX: Door closes.

Dad: Hey honey, how was school?

Daughter: (upset teenage drama) It was awful.

Dad: Whoa, hold on, what happened?

Daughter: Well, they picked the varsity cheerleaders today and I didn't make it.

Dad: Ohh, I'm sorry…

Daughter: Yeah. I'm the only one who didn't get picked, Dad. What am I gonna do?

Dad: Well, I'll tell you what to do… ya give me a B…

SFX: Confused pause.

Daughter: What?

Dad: And a B… and a Q… what's that spell? Barbecue. (suddenly excited) Come on, let's celebrate!!! I'll get the Kingsford charcoal!!!

ANNCR: Looking for a reason to grill? Well look no further. Because anytime's the right time for barbecue. So grab a bag of Kingsford charcoal and head for the backyard. You'll get the great taste of Kingsford, and you'll add some flavor to your afternoon. Kingsford. Because taste is everything.