Kingsford Radio SCOOTER by DDB California

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Industry Household maintenance & pet products
Media Radio
Market United States
Agency DDB California
Creative Director Lisa Bennett Leo Burnett
Account Supervisor Erica Behnke, Amy Eagle
Released August 2004

Credits & Description

Advertising Agency: DDB SAN FRANCISCO, USA
Creative Director: Lisa Bennett
Scriptwriter: Jon Lancaric
Agency Producer: Rob Lee
Account Supervisor: Erica Behnke/Amy Eagle
Advertiser's Supervisor: Derek Gordon

Script in English

Woman: (a bit down) Hey honey.

Man: Hey, what's up?

Woman: Oh, nothing.

Man: Whoa, wait a second. What's wrong?

Woman: (sigh) Um, Aunt Lydia just called and Scooter, her cocker spaniel, ran away last night.

Man: Aw, that's too bad.

Woman: Yeah, she's pretty upset.

Man: Well, you know honey, Scooter really, really loved steak.

SFX: Confused silence.

Woman: What?

Man: I said he loved steak.

Woman: So?

Man: Sooo…let's get some Kingsford charcoal (suddenly excited) and have a barbecue!!! Come on, for Scooter!!!

ANNCR: Looking for a reason to grill? Well look no further. Because anytime's the right time for barbecue. So grab a bag of Kingsford charcoal and head for the backyard. You'll get the great taste of Kingsford, and you'll add some flavor to your afternoon. Kingsford. Because taste is everything.