ASSISTANT COOK by Eccetera Produzioni Audio, J. Walter Thompson Italy for Kit-kat

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ASSISTANT COOK

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Industry Bars
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Creative Director Alberto Citterio, Pietro Maestri
Producer Sabina Trottola
Agency J. Walter Thompson Italy
Account Supervisor Ugo Grasso
Released August 2010

Credits & Description

Category: Foods
Advertiser: NESTLÉ ITALIA
Product/Service: KIT KAT
Agency: JWT ITALIA
Executive Creative Director: Pietro Maestri
Creative Director: Alberto Citterio
Scriptwriter: Francesco Muzzopappa
Agency Producer: Moviefarm/Tiziana Principi
Account Supervisor: Ugo Grasso
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Trottola
Sound Engineer: Marco Vaccaro/Mauro Fazzini/Luca Desensi
Music Artist/Title: Luca Imperato
Other Credits: Blanc
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Ciao. I’m Robertino and I’m an assistant cook. I stir the stock all day. I stir the stock from 7 to 12, and then from 14.30 to 22.05. I stir the stock, stir and stir again. If necessary I can stir other stuff, otherwise I only stir the stock, which needs stirring. I always stir the stock. Stir, stir and than stir again. I’m stirring it now. The stock. SFX: Music ANN: Working like a machine? Have a break. Have a Kit Kat.

Full script of the ad in the original language
MVO: Ciao. Sono Robertino e sono aiuto cuoco. Tutto il giorno io giro il brodo. Giro il brodo dalle 7 alle 12, e dalle 14.30 alle 22.05. Il brodo giro, sempre giro e rigiro. Se c’è bisogno dò più di un giro. Sennò giro solo il brodo, che va girato. Giro il brodo sempre. Giro, giro e rigiro. Anche ora lo giro. Il brodo. SFX: Musica ANN: Working like a machine? Have a break. Have a Kit Kat.

Brief Explanation
Kit Kat is the chocolate snack perfect for 'having a break' from the the mundane and monotonous nature of everyday life. This radio commercial is part of the new Kit Kat 'Working like a machine?' campaign, which urges people to take a break from the monotony of working. The ad itself is a light-hearted comic monologue of a man talking about the routine of doing everyday his own repetitive job. Working like a machine? Have a break. Have a Kit Kat.