CHOP TO TROT by 750MPH, J. Walter Thompson London for Kit-kat

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CHOP TO TROT

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Industry Bars
Media Radio
Market United Kingdom
Agency 750MPH
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Jason Berry
Account Supervisor Christopher Godfree, Jessica Knipe
Released July 2010

Credits & Description

Category: Foods
Advertiser: NESTLÉ
Product/Service: KIT KAT
Agency: JWT
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Scriptwriter: Ronnie Vlcek/Graham West/Gustavo Tasselli
Agency Producer: Panos Louca/Carys Stephen
Account Manager: Pippa Prain
Account Supervisor: Jessica Knipe/Christopher Godfree
Production Company: 750MPH, London, UNITED KINGDOM
Sound Studio: 750MPH
Sound Engineer: Gary Walker
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Restaurant kitchen ambience - chopping, chefs shouting MVO1: Ben, after those carrots, you need to chop the ones in these boxes. Oh, and all the boxes in the storage room, too. MVO2: Yes, Chef. ANN: Have a break... SFX: Kit kat snap ANN: ...Have a Kit Kat. And you could win your own Perfect Break.... SFX: Chopping becomes faster, until it becomes a horse trotting ANN: ...which could include horse riding lessons in Argentina! Or choose from many other fantastic prizes. Visit KitKat.co.uk/perfectbreak. Conditions apply, over 18’s only. See pack for details.

Brief Explanation
The ad features the sounds of people doing a mundane job. They then take a break with Kit Kat and are seamlessly transported to the sounds of their ‘Perfect Break’. In this case, they go from chopping vegetables to an exotic horse-riding holiday.