Works » Kit-kat

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Industry Bars
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli - Eccetera
Creative Director Ecd Pietro Maestri - Associate Creat Dir Alberto Citterio
Producer Sabina Trottola
Agency J. Walter Thompson Italy
Account Supervisor Ugo Grasso
Released August 2010

Credits & Description

Category: Foods
Advertiser: NESTLÉ ITALIA
Product/Service: KIT KAT
Agency: JWT ITALIA
Executive Creative Director: Pietro Maestri
Creative Director: Alberto Citterio
Scriptwriter: Francesco Muzzopappa
Agency Producer: Moviefarm/Tiziana Principi
Account Supervisor: Ugo Grasso
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Trottola
Sound Engineer: Marco Vaccaro/Mauro Fazzini/Luca Desensi
Music Artist/Title: Luca Imperato
Other Credits: Blanc
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hi, I’m Licio, I’m a museum attendant, have been for years. I work at the entrance. I tear the tickets and say hello. If there’s a lot of people, I go tear, tear, tear; hi, hi, hi. Otherwise, I normally tear and then say hi. In that order: tear and hi. SFX: Music ANN: Working like a machine? Have a break. Have a Kit Kat.

Full script of the ad in the original language
MVO: Bonjourno. Sono Licio, faccio la guardia al museo da tanti anni. Lavoro all’ingresso. Prima strappo i biglietti e poi saluto. Se c’è tanta gente, strappo, strappo, strappo; saluto, saluto, saluto. Sennò normalmente strappo e saluto. Proprio in quest’ordine: strappo e saluto. SFX: Musica ANN: Working like a machine? Have a break. Have a Kit Kat.

Brief Explanation
Kit Kat is the chocolate snack perfect for 'having a break' from the the mundane and monotonous nature of everyday life. This radio commercial is part of the new Kit Kat 'Working like a machine?' campaign, which urges people to take a break from the monotony of working. The ad itself is a light-hearted comic monologue of a man talking about the routine of doing everyday his own repetitive job. Working like a machine? Have a break. Have a Kit Kat.

The Radio ad titled MUSEUM was done by Eccetera Produzioni Audio, J. Walter Thompson Italy advertising agencies for product: Kit-kat Chocolate (brand: Kit-kat) in Italy. It was released in Aug 2010.