TAXI by Eccetera Produzioni Audio, J. Walter Thompson Italy for Kit-kat

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TAXI

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Industry Bars
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Creative Director Alberto Citterio, Pietro Maestri
Producer Sabina Trottola
Agency J. Walter Thompson Italy
Account Supervisor Ugo Grasso
Released August 2010

Credits & Description

Category: Foods
Advertiser: NESTLÉ ITALIA
Product/Service: KIT KAT
Agency: JWT ITALIA
Executive Creative Director: Pietro Maestri
Creative Director: Alberto Citterio
Scriptwriter: Francesco Muzzopappa
Agency Producer: Moviefarm/Tiziana Principi
Account Supervisor: Ugo Grasso
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Trottola
Sound Engineer: Marco Vaccaro/Mauro Fazzini/Luca Desensi
Music Artist/Title: Luca Imperato
Other Credits: Blanc
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT ITALIA, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: I’m Pippo, better known as Alfa 31. I’m a taxi driver. They tell me to come and I come. They tell me to go and I go. In short, I come and go. I come and go all day. I come and go and come and go and come and go and come. And go. But first I come. Then I go. But only after... SFX: Music ANN: Working like a machine? Have a break. Have a Kit Kat.

Full script of the ad in the original language
MVO: Sono Pippo, meglio conosciuto come Alfa 31. Guido il taxi. Mi dicono vai e io vado. Mi dicono vieni e io vengo. Insomma, vado e vengo. Vado e vengo tutto il dì. Vado e vengo e vado e vengo e vado e vengo e vado. E vengo. Ma prima vado. E poi vengo. Ma solo in seguito. SFX: Musica ANN: Working like a machine? Have a break. Have a Kit Kat.

Brief Explanation
Kit Kat is the chocolate snack perfect for 'having a break' from the the mundane and monotonous nature of everyday life. This radio commercial is part of the new Kit Kat 'Working like a machine?' campaign, which urges people to take a break from the monotony of working. The ad itself is a light-hearted comic monologue of a man talking about the routine of doing everyday his own repetitive job. Working like a machine? Have a break. Have a Kit Kat.