Kitchen Craftsmen Radio Hub by Lateral Aspect Perth


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Industry Household maintenance & pet products, Tableware, Cutlery, Cookware
Media Radio
Market Australia
Agency Lateral Aspect Perth
Production Soundbyte
Creative Director Mark Lucas
Copywriter Mark Lucas
Producer Brad Habib
Released February 2013

Credits & Description

Category: Home appliances & furnishings
Brand: Kitchen Craftsmen
Agency: Lateral Aspect, Perth
Country: Australia
As part of a full rebrand, Lateral Aspect created a jingle and radio campaign for the launch of Kitchen Craftsmen. We wanted to steer away from simply selling kitchens and have tried to create a beautiful campaign that sells the emotional ties to what happens 'in' a kitchen.

Category: Home appliances & furnishings
Client: Kitchen Craftsmen
Agency: Lateral Aspect, Perth
Production: Sanctuary Studios London - Soundbyte Perth
Country: Australia
Creative Director: Mark Lucas
Copywriter: Mark Lucas
Producer: Brad Habib
Sound Design: Sanctuary London
Composer: Dave McEwan