POPE by TBWA\ Brussels for Knack

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POPE

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Industry Magazines
Media Radio
Market Belgium
Agency TBWA\ Brussels
Creative Director Frank Marinus
Account Supervisor Geert Potargent Advertiser Supervisor:
Production Sonicville
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: KNACK
Product/Service: WEEKLY MAGAZINE
Agency: TBWA\BRUSSELS
Creative Director: Frank Marinus
Scriptwriter: Vital Schippers
Agency Producer: Lauranne Van Der Heyden
Account Manager: Charlotte Lindemans
Account Supervisor: Geert Potargent
Advertiser's Supervisor: Chantal Lepaige/Wouter Claes
Production Company: SONICVILLE, Brussels, BELGIUM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\BRUSSELS, BELGIUM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: At the end of this radio commercial, you will be given an internet search assignment. If you are the first to mail the correct link to google@knack.be, you will receive Knack magazine for free during three months. If you don't find the right link, maybe you'd better read 'Google: Quick & Efficient', a new book you'll find with this week's Knack magazine for only € 6.95. This is the search assignment: Find the weight of Pope Benedict XVI. Your time starts now. SFX: Ticking clock

Full script of the ad in the original language
ANN: Op het einde van dit spotje krijg je een zoekopdracht op ‘t internet. Wie als eerste de url van wat we zoeken mailt naar google@knack.be, krijgt Knack 3 maanden gratis. Wie de url niet vindt, leest best het nieuwe boek ‘Google, snel en efficiënt’. Vanaf woensdag voor € 6,95 bij Knack. Hier komt de opdracht: Zoek het gewicht van paus Benedictus XVI. Je tijd gaat nu in. SFX: Tikkende klok