Kotex Radio LEFTIE by Momentum Ogilvy & Mather Lima

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LEFTIE

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Industry Feminine Hygiene
Media Radio
Market Peru
Agency Momentum Ogilvy & Mather Lima
Director Jaime Cuadra
Creative Director Aldo Canchaya
Account Supervisor Ursula Canchaya
Released October 2005

Credits & Description

Advertising Agency: MOMENTUM OGILVY & MATHER, PERU, PERU
Creative Director: Aldo Canchaya
Scriptwriter: Jose Antonio Aguirre/Peter Butler
Agency Producer: Giancarlo Jacobi
Account Supervisor: Ursula Canchaya
Director: Jaime Cuadra
Sound Engineer: Carlos Cuya


Script in English

FVO: You couldn’t find the right desk in high school? You can’t find the guitar’s neck? Do you
write, eat and even ring the doorbell with your left hand?

SFX: Music.

FVO: Then this is a special product for you. We present the new Kotex Leftie. All the protection
designed for right-handed women, now for lefties. Use it and say no to further discrimination. Kotex Leftie is on your side.

ANN: Kotex. The most complete brand will some day be even better.

Script in Orginal Language

MUJER: En el colegio no encontrabas carpeta? te robaron el mango de la guitarra? escribes,
comes y hasta tocas el timbre con la mano izquierda?

SFX: Musica.

MUJER: Entonces este producto es especial para ti!! presentamos la nueva Kotex Zurda. Toda la proteccion diseñada para mujeres diestras ahora tambien para zurdas. Tu tambien usala y dile no a la discriminacion. Kotex Zurda esta de tu lado.

LOCUTORA: Kotex. La linea mas completa algun dia sera mas completa.