UNBELIEVABLE by J. Walter Thompson Santiago for Copesa

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UNBELIEVABLE

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Industry Newspapers
Media Radio
Market Chile
Agency J. Walter Thompson Santiago
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Publications & Media Bronze

Credits & Description

Type of entry: Product & Service
Category: Publications & Media
Advertiser: COPESA
Product/Service: LA TERCERA NEWSPAPER
Agency: JWT CHILE Santiago, CHILE
Advertiser COPESA
Product LA TERCERA NEWSPAPER
Entrant JWT CHILE Santiago, CHILE
2 of 2 Campaign
Type of Entry: Product & Service
Category: Publications & Media
Title: UNBELIEVABLE
Advertiser/Client: COPESA
Product/Service: LA TERCERA NEWSPAPER
Entrant Company: JWT CHILE Santiago, CHILE
DM/Advertising Agency: JWT CHILE Santiago, CHILE


Brief Explanation
When a person is reported in a pluralist daily “La Tercera” and has
a good starting point in the information, rather than being bombarded
of fashion or partisan opinions, will have conviction in his opinion.