ARGENTINIAN JUROR by DDB Bogota for Laika Animation Studio

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ARGENTINIAN JUROR

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Industry Advertising & Communication
Media Radio
Market Colombia
Agency DDB Bogota
Executive Creative Director Juan Pablo Navas, Mauricio Rocha -Creative Vp
Creative Director Juan Carlos Espitia, Alfonso Diaz, Juan Carlos Palma
Production LAIKA
Released August 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: LAIKA
Product/Service: SOUND STUDIO
Agency: DDB COLOMBIA
Executive Creative Director: Juan Pablo Navas/Mauricio Rocha
Creative Director: Juan Carlos Palma/Juan Carlos Espitia
Scriptwriter: Manuel Bordé/Alberto Triana
Production Company: LAIKA, Bogotá, COLOMBIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB COLOMBIA, Bogotá, COLOMBIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO1: We present, Real Men of Advertising. MVO2: (Singing) Real Men of Advertising! MVO1: Today we salute you, Mr. Argentinean Juror, 'cause there’s one in every category. MVO2: (Singing) Mr. Argentinean Juror, 'cause there’s one in every category! MVO1: We still don't know how you manage to be handsome and creative at the same time, 'cause you're the Italian man of South America. MVO2: (Singing) Hot hot hot! MVO1: Brazilians think you're all stuck up and big-headed, but it doesn't matter you can't understand them anyway. MVO2: (Singing) No falo Portuguese! MVO1: But we love you, and we're using this familiar idea and this festival to advertise our radio spot, and let you know: MVO2: (Singing) There’s no beef like yours! MVO1: So send us your idea to laika03.com and we'll produce it with pleasure. And remember, we too think Maradona is greater than Pele! MVO2: (Singing) Mr Handsome Argentinean juror. MVO1: Laika Sound Studio. ANN: Laika Sound Studio is based in Colombia, and in case you’re wondering: yes, we do work overseas. Better yet, we manage third world country rates and work with Argentineans and Brazilians, too.

Brief Explanation
Laika Sound Studio wanted to expand their work to overseas market and look for clients abroad, offering the same work as international sound studios but at a much lower price. Their target: Advertisers Idea: We created a spoof of the best known idea in radio advertising, Real Men of Genius, and used the advertising festivals to broadcast the radio spot while the advertisers judge it.