BILINGUAL SEÑOR COPYWRITER by DDB Bogota for Laika Animation Studio

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BILINGUAL SEÑOR COPYWRITER

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Industry Advertising & Communication
Media Radio
Market Colombia
Agency DDB Bogota
Executive Creative Director Juan Pablo Navas, Mauricio Rocha -Creative Vp
Creative Director Juan Carlos Espitia, Alfonso Diaz, Juan Carlos Palma
Production LAIKA
Released August 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: LAIKA
Product/Service: SOUND STUDIO
Agency: DDB COLOMBIA
Executive Creative Director: Juan Pablo Navas/Mauricio Rocha
Creative Director: Juan Carlos Palma/Juan Carlos Espitia
Scriptwriter: Manuel Bordé/Alberto Triana
Production Company: LAIKA, Bogotá, COLOMBIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB COLOMBIA, Bogotá, COLOMBIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO1: We present, Real Men of Advertising. MVO2: (Singing) Real Men of Advertising! MVO1: Today we salute you, Mr. Bilingual Señor Copywriter MVO2: (Singing) Mr. Bilingual Señor Copywriter! MVO1: Even though you're from a Spanish speaking country, you think every slogan sounds better in English, even if there's no translation for the words 'taco' and 'burrito'. 'Cause you're the authentic International creative. MVO2: (Singing) Tu spot es chido! MVO1: You took an intensive one year course to learn the one important phrase you are looking forward to use in Cannes: ‘Excellent campaign, Mr Droga.’ MVO2: (Singing) Is the best! MVO1: We know you'll have no problem with us using this familiar idea and this festival to advertise our radio spot in English. After all, you don't need English to raise your hand and vote. MVO2: (Singing) I have heard this campaign before. MVO1: So send us your Spanglish idea to laika03.com, and we'll produce it in English, because we too think English makes your tortillas taste better. MVO2: (Singing) Mr Bilingual Señor Copywriter! MVO1: Laika Sound Studio. ANN: Laika Sound Studio is based in Colombia, and in case you’re wondering: yes, we do work overseas. Better yet, we manage third world country rates and work in any language.

Brief Explanation
Laika Sound Studio wanted to expand their work to overseas market and look for clients abroad, offering the same work as international sound studios but at a much lower price. Their target: Advertisers Idea: We created a spoof of the best known idea in radio advertising, Real Men of Genius, and used the advertising festivals to broadcast the radio spot while the advertisers judge it.