PROACTIVE CREATIVE DIRECTOR by DDB Bogota for Laika Animation Studio

Adsarchive » Radio » Laika Animation Studio » PROACTIVE CREATIVE DIRECTOR

PROACTIVE CREATIVE DIRECTOR

Pin to Collection
Add a note
Industry Advertising & Communication
Media Radio
Market Colombia
Agency DDB Bogota
Executive Creative Director Juan Pablo Navas, Mauricio Rocha -Creative Vp
Creative Director Juan Carlos Espitia, Alfonso Diaz, Juan Carlos Palma
Production LAIKA
Released August 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: LAIKA
Product/Service: SOUND STUDIO
Agency: DDB COLOMBIA
Executive Creative Director: Juan Pablo Navas/Mauricio Rocha
Creative Director: Juan Carlos Palma/Juan Carlos Espitia
Scriptwriter: Manuel Bordé/Alberto Triana
Production Company: LAIKA, Bogotá, COLOMBIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB COLOMBIA, Bogotá, COLOMBIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO1: We present, Real Men of Advertising. MVO2: (Singing) Real Men of Advertising! MVO1: Today we salute you, Mr. Proactive Creative Director. MVO2: (Singing) Mr. Proactive Creative Director! MVO1: You create world-class advertising for non-existent briefs. Hell, you even create work for non-existent clients. 'Cause you're the true advertising visionary. MVO2: (Singing) Show me the Lion! MVO1: You can turn a flyer into a groundbreaking, worldwide awarded campaign, just using two lines of copy, including legal credits. MVO2: (Singing) I think it’s too much text! MVO1: Only you can sell chocolate using a gorilla rock star, but it's okay - we're using this familiar idea and this festival to advertise our radio spot. MVO2: (Singing) You gotta think out of the box! MVO1: So send us your proactive idea to laika03.com and we'll produce it, even if the client doesn't exist. And never worry, cause we don't charge you unless you sell it. MVO2: (Singing) Mr Proactive Creative Director! MVO1: Laika Sound Studio. ANN: Laika Sound Studio is based in Colombia, and in case you’re wondering: yes, we do work overseas. Better yet, we manage third world country rates and in case your proactive idea is finally sold.

Brief Explanation
Laika Sound Studio wanted to expand their work to overseas market and look for clients abroad, offering the same work as international sound studios but at a much lower price. Their target: Advertisers Idea: We created a spoof of the best known idea in radio advertising, Real Men of Genius, and used the advertising festivals to broadcast the radio spot while the advertisers judge it.