WORST JINGLE UPDATE: THE SEQUEL by Gjp Advertising And Design, Pirate Radio & Television for Laker Beer

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WORST JINGLE UPDATE: THE SEQUEL

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Industry Alcoholic drinks & Tobacco
Media Radio
Market Canada
Agency Gjp Advertising And Design
Director Tom Goudie
Producer Tyna Maerzke
Agency Pirate Radio & Television
Creative Director Lisa Greenberg, Trevor Schoenfeld
Account Supervisor Hannah Riding
Released August 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: BRICK BREWING
Product/Service: LAKER BEER
Agency: GJP ADVERTISING & DESIGN
Creative Director: Lisa Greenberg/Trevor Schoenfeld
Scriptwriter: Lino DiNallo
Agency Producer: Fran Rutherford
Account Supervisor: Hannah Riding
Advertiser's Supervisor: Sean Dennis
Production Company: PIRATE RADIO & TELEVISION, Toronto, CANADA
Director: Tom Goudie
Producer: Tyna Maerzke
Sound Engineer: Keith Ohman
Music Artist/Title: Ari Posner
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GJP ADVERTISING & DESIGN, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music CHOIR: Maker a Laker, it’s a dollar six, point six six seven a beer! ANN: Beer prices have gone up. But that’s no reason to stop singing... CHOIR: Laker’s now a dollar six, point six six seven a beer! Still the lowest legal price But the song is not as nice! And our old jingle doesn’t work anymore... MVO1: Anymore! CHOIR: We kicked it out the freaking door! MVO2: It’s out the door! ANN: Ontario’s own Laker Beer. Only twenty-five sixty a two-four plus deposit. Because a higher price would be criminal.

Brief Explanation
Laker is a leading discount beer brand in the Canadian province of Ontario. The brand was notorious for its jingle (Maker a Laker, it's a buck a beer!), which was tied directly to the government's lowest legal price per beer. When the government raised that lowest legal price, it rendered Lakers’ jingle obsolete... or did it?