TRIBE by Y&R Mexico for Land-Rover

Adsarchive » Radio » Land-Rover » TRIBE

TRIBE

Pin to Collection
Add a note
Industry Cars, SUV & Four Wheel Drive
Media Radio
Market Mexico
Agency Y&R Mexico
Director Alvaro Calderón
Executive Creative Director Carlos Cantu
Creative Director Chuky
Producer Monica Hernandez
Production Subsuelo Audio
Released August 2010

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: LAND ROVER
Product/Service: LAND ROVER 2010
Agency: Y&R MEXICO
Executive Creative Director: Carlos Cantú
Creative Director: Chuky
Agency Producer: Monica Hermandez
Production Company: SUBSUELO AUDIO, Mexico City, MEXICO
Director: Alvaro Calderón
Producer: Monica Hernandez
Sound Studio: Subsuelo Audio
Sound Engineer: Arturo Huicochea/Alfonso Cordova/Marco Antonio Garcia
Music Artist/Title: Beethoven's Fifth Symphony
Other Credits: Music Arrangement: Arturo Huicochea/Alvaro Calderón
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SUBSUELO AUDIO, Mexico City, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Tribal version of Beethoven's Fifth Symphony ANN: Take power and luxury where no-one has taken it before. New Land Rover 2010.

Full script of the ad in the original language
SFX: Música y sonidos tribales - Beethoven's 5th Symphony ANN: Lleva el lujo y el poder a donde nadie lo ha llevado. Nueva familia Land Rover 2010

Brief Explanation
Real tribal drums were recorded as well as many percussive instruments. African tribal voices were recreated as accurately as possible, in order to convey the feeling that an actual tribe was playing the Beethoven music. This was very relevant to the idea which is that, with a Land Rover, you can visit very far and exotic places. The Fifth Symphony of Beethoven was choosen for this spot because in Mexico it is the most popular and widely know piece of classical music. It was critical for the radio spot to work, that the audience recognised the music.