Land Rover Radio Cleanse by Y&R Johannesburg

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Cleanse

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Industry Cars, SUV & Four Wheel Drive
Media Radio
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Rui Alves
Creative Director Bibi Lotter
Art Director Ntobeko Ximba
Copywriter Werner Marais, Graham Krige
Producer Ashleigh Hamilton
Released April 2013

Credits & Description

Some people spend their lives behind closed doors, never bothering to venture out into the great outdoors. To these people, typically boring and mundane chores like cleaning the dishes, mowing the lawn and cleaning the pool are the only adventures they get to experience. It's a tragic tale but one that can be solved by the Land Rover Discovery 4 and Y&R South Africa. A vehicle designed to help people experience the real adventure that awaits them beyond their false suburban bliss.
Category: Automotive
Client: Land Rover
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: graham lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Art Director: Ntobeko Ximba
Copywriter: Werner Marais
Copywriter: Graham Krige
Producer: Ashleigh Hamilton
Sound Studio: We Love Jam
Sound Engineer: Arnold Vermaak