|Industry||Cars, SUV & Four Wheel Drive|
|Executive Creative Director||Rui Alves|
|Creative Director||Bibi Lotter|
|Art Director||Ntobeko Ximba|
|Copywriter||Werner Marais, Graham Krige|
Credits & Description
Some people spend their lives behind closed doors, never bothering to venture out into the great outdoors. To these people, typically boring and mundane chores like cleaning the dishes, mowing the lawn and cleaning the pool are the only adventures they get to experience. It's a tragic tale but one that can be solved by the Land Rover Discovery 4 and Y&R South Africa. A vehicle designed to help people experience the real adventure that awaits them beyond their false suburban bliss.