STOP/START by Y&R London for Land-Rover

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STOP/START

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Industry Cars, SUV & Four Wheel Drive
Media Radio
Market United Kingdom
Agency Y&R London
Creative Director Damon Collins
Production Factory Studios
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LAND ROVER
Product/Service: LAND ROVER FREELANDER
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Creative Director: Damon Collins
Scriptwriter: Mike Boles/Jerry Hollens
Agency Producer: Dan Neale
Production Company: FACTORY STUDIOS, London, UNITED KINGDOM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: RAINEY KELLY CAMPBELL ROALFE/Y&R, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Here you are driving along through the city street, going up through the gears, when you approach some lights, the lights turn red, you slow down and come to a stop and the engine shuts down. As soon as the lights turn green, the engines starts again, and off you go, sailing along, further down the street you come to another set of lights and slow down and the engine shuts down again. The lights go green and you drive on, you turn onto the carriageway and you’re off, on the open road, content in the knowledge that you’ve helped improve fuel consumption and reduced CO2 emissions. Yippee! Freelander 2. The first all-terrain vehicle with intelligent stop-start technology, from Land Rover.

Brief Explanation
Throughout, the voice-over represents the engine of the Freelander 2. He slows down and speeds up to demonstrate how the vehicle’s intelligent stop-start works. (The slowing and speeding up of the voice can be enhanced in post-production).