BABY by Y&R Lima for League Against Cancer

BABY

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Industry Public Safety, Health & Hygiene, Against Cancer
Media Radio
Market Peru
Agency Y&R Lima
Executive Creative Director Flavio Pantigoso
Account Supervisor Carla Wilson
Production Vinylo Sound
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: LEAGUE AGAINST CANCER
Product/Service: BREAST CANCER AWARENESS
Agency: Y&R
Executive Creative Director: Flavio Pantigoso
Scriptwriter: Daniel Lobatón
Agency Producer: Daniella Dañino
Account Supervisor: Carla Wilson
Production Company: VINYLO SOUND, Lima, PERU
Sound Studio: Vinylo Sound
Sound Engineer: Ricardo Núñez
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R, Lima, PERU

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
GIRL: I’m here inside of you, but you don’t know it yet and that’s why every day I get a little bigger. Sometimes, when you suspect I’m here, you touch yourself and try to feel me, expecting me to give you a sign of life, as if I was going to give you a little kick or something. But I’m safely hidden, and getting bigger and bigger, and your hands are nothing but a gentle caress. I know that when I grow really big, you’ll give up your life for me. ANN: Breast cancer could be growing inside of you. Spot it with an annual mammogram. League Against Cancer.

Full script of the ad in the original language
GIRL: Aquí estoy, dentro de ti. Pero, claro, tú aún no lo sabes y por eso cada día me hago más grande. A veces, cuando sospechas que aquí estoy, te tocas e intentas tocarme, esperando que reaccione y te dé una señal de vida. Como si fuera a darte una patadita o algo. Pero yo estoy escondido, protegido y creciendo. Y tus manos son sólo como un cariñito. Yo sé que cuando me haga grande, tú vas a dar la vida por mi. ANN: El cáncer de mama puede estar creciendo dentro de ti. Descártalo con una mamografía anual. Liga Peruana de Lucha Contra el Cáncer.