Leica Radio Slip by Demner, Merlicek & Bergmann

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Industry Photo & Video Cameras, Accessories
Media Radio
Market Austria
Agency Demner, Merlicek & Bergmann
Released March 2013


Epica Awards 2013
Radio Advertising Radio Advertising SILVER

Credits & Description

Client: Demner, Merlicek & Bergmann (AUSTRIA)
Leica Shop - Coeln Peter, Leica Camera: "Slip & Yeti" Campaign
Agency (& City): Demner, Merlicek & Bergmann, Vienna
Creative Director(s): Rosa Haider, Franz Merlicek
Copywriter(s): Arno Reisenbuechler, Hieronymus Kloss
Art Director(s): Roman Steiner
Production Company (& City): Soundstudio Holly
Agency Producer(s): Ariane Heitzmann
Jr. Art Director: Stefan Oehner
Account Management: Johannes Maurer-Stroh
Short explanation
The new Leica V-LUX 2 camera takes eleven pictures per second. This feature allows a photographer to take snap-shots the naked eye would barely notice. The radio spots translate this visual thought to an acoustic format.
(Speaker:) (spoken extremely fast)
„Skirt, skirt, skirt, skirt, skirt, skirt, thong, skirt, skirt, skirt, skirt.“
„11 images per second, so you never miss a shot. Leica V-Lux 2. Out now in your Leica Shop.“