Leica Radio Yeti by Demner, Merlicek & Bergmann

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Industry Photo & Video Cameras, Accessories
Media Radio
Market Austria
Agency Demner, Merlicek & Bergmann
Copywriter Hieronymus Kloss, Arno Reisenbuechler
Released March 2013


Golden Drum 2013
Radio Furnishings & electronic equipment Silver Drum

Credits & Description

Campaign name: Leica Camera
Year/ID: 2013 / D_49_003_G13
Group: D. Radio
Subgroup: 49. Furnishings & electronic equipment
Award: Silver Drum
Product and services: Leica Camera
Entry Series: Leica Camera
Registrant: Demner, Merlicek & Bergmann Werbegesellschaft mbH
Country: AUSTRIA
Brand name: Leica Camera
Advertising agency, city: Demner, Merlicek & Bergmann/Vienna
Art director: Roman Steiner, Stefan Oehner (Jr. Art Director)
Copywriter: Arno Reisenbuechler, Hieronymus Kloss
Creative director: Rosa Haider, Franz Merlicek
Account Director / Manager: Johannes Maurer-Stroh
Music: Holly (Sound Studio)
Creative idea explanation: The new Leica V-LUX 2 camera takes eleven pictures per second. This feature allows a photographer to take snap-shots the naked eye would barely notice. The radio spots translate this visual thought to an acoustic format.