AUTUMN by DraftFCB Johannesburg for Lexus

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AUTUMN

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Industry Cars
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Erin Brooks
Account Supervisor Struan De Bellelay-Bourquin
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: LEXUS IS250
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Erin Brooks
Scriptwriter: Erin Brooks/Marcelle Labuschagne/Sarita Immelman
Agency Producer: Karin Keylock
Account Supervisor: Struan de Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphreys
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Paul Geddes
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: She moved the way leaves do in autumn, slowly and with some kind of secret purpose that only she knew. Her laugh and her voice still echo in my head, and her scent and the feeling of her live here still. Still. But she does not. Now she is gone, like some dream chased away by the light of dawn. A dream I once had. And now only I remain. Now I am without her. Now, I am alone. ANN: Programmable seats in the Lexus IS250 come with four memory settings. Seats that remember you. Lexus is the pursuit of perfection.