EVERYTHING I KNOW by DraftFCB Johannesburg for Lexus

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EVERYTHING I KNOW

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Industry Cars
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Erin Brooks
Account Supervisor Struan De Bellelay-Bourquin
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: LEXUS IS250
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Erin Brooks
Scriptwriter: Erin Brooks/Marcelle Labuschagne/Sarita Immelman
Agency Producer: Karin Keylock
Account Supervisor: Struan de Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphreys
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Paul Geddes
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Everything I have known is her. I am engulfed by her beauty, drenched bone-deep. I have no will or purpose of my own, I am pointless beyond her. Each moment we are parted I freeze and weep and dream. I remember her hesitant optimism, her sure-footed joy at life, as she moved in my embrace. Her intensity soothed me. I wait, tentative and empty, languishing in the parts of her that she has left behind. She has reserved a part of me for her sole dominion. We are the same, her and I, in our folly. Without her I drift, untethered. She is everything I know. ANN: Programmable seats in the Lexus IS250 come with four memory settings. Seats that remember you. Lexus is the pursuit of perfection.