TV ON RADIO by DraftFCB Johannesburg for Lexus

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TV ON RADIO

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Industry Cars
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Erin Brooks
Account Supervisor Struan De Bellelay-Bourquin
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: LEXUS IS250
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Erin Brooks
Scriptwriter: Iain Thomas
Agency Producer: Karin Keylock
Account Supervisor: Struan de Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphreys
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Paul Geddes
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: This is a TV ad for the Mark Levinson 14 speaker sound system in a Lexus IS. We open on the inside cabin of a Lexus IS. Soft, gentle music plays in the background. There’s a single feather on top of one of the speakers. A drum starts to play and we see it being born aloft. It floats in the air and, for one beautiful moment, you are amazed at the perfection contained within this simple feather. It moves around the car amongst the immaculate, leather seats. The music fades and the feather drifts down. You see a Lexus logo and a voice, much like mine, says: For sound that moves you. Lexus is the Pursuit of Perfection.