SONG TALK by Impact BBDO Dubai for LG

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SONG TALK

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Industry Cell phones, Smartphones & Accessories
Media Radio
Market United Arab Emirates
Agency Impact BBDO Dubai
Executive Creative Director Jennie Morris, Jeremy Southern
Account Supervisor Imad Raslan
Production Creative Force
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: AL GHANIM ELECTRONIC STORE
Product/Service: LG GW300 MOBILE PHONE
Agency: IMPACT BBDO
Executive Creative Director: Jennie Morris/Jeremy Southern
Scriptwriter: Adrian An/Jeremy Southern/Grant Mcgrath/Darren Mccall/Andrej Arsenijevic/Mark Held
Agency Producer: Azza Abou Al Magd
Account Supervisor: Imad Raslan
Advertiser's Supervisor: Hilal Farhat
Production Company: CREATIVE FORCE, Dubai, UNITED ARAB EMIRATES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: IMPACT BBDO, Dubai, UNITED ARAB EMIRATES
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringingFVO: Hello? MVO: Hey Jude. FVO: Oh hey, Mickey. MVO: I just called to say I love you.FVO: I don’t want your love. MVO: Don’t be cruel. When will I see you again? FVO: It’s too late, baby. MVO: We’ve only just begun. We can work it out. FVO: Shut up, just shut up. MVO: What’s going on? Is there something I should know? FVO: My boyfriend’s back. MVO: I heard it through the grapevine. Don’t go breaking my heart.FVO: That’ll be the day. MVO: Do you really want to hurt me?FVO: I’m walking away. Goodbye my lover. MVO: Baby, please don’t go. FVO: Don’t call me baby. MVO: Don’t you want me baby? Oops, I did it again. FVO: You’re unbelievable. Hit the road, Jack. MVO: Don’t leave me this way. FVO: Beat it. SFX: Phone hanging up.ANN: The New LG GW300 mobile phone with MP3 player. Now available from Xcite by Al Ghanim.
Brief Explanation
This ad features a conversation where a couple break up over the phone. However, the twist is that all the dialogue is actually song titles.