LG Radio Adventurer by Havas Worldwide Istanbul

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Industry TV
Media Radio
Market Turkey
Agency Havas Worldwide Istanbul
Creative Director Ergin Binyildiz
Art Director Hasan Yıldırım, Aydın Doğruöz, Melike Erdemir, Kaan Iscan, Gizem Hız
Copywriter Merve Selamet
Released May 2016

Credits & Description

Advertising Agency: Havas Worldwide, Istanbul, Turkey
Creative Director: Ergin Binyildiz
Art Director: Gizem Hız, Kaan Iscan, Hasan Yıldırım, Aydın Doğruöz, Melike Erdemir
Copywriter: Merve Selamet
Additional Credits: Gozde Turali, Selen Varlik, Zeynep Aydın, Dilan Davutoğlu, Sıla Salgın
LG has developed a new technology called OLED, where pixels, as opposed to conventional LED televisions are self luminiscent. This technology cancels the need for a backlight. And hence they can obtain a black colour comparable only to the blacks of Rembrandt. This perfect black background helps bring out the other colours displayed in front of it.