LG Radio MAFIA by Fischer America Sao Paulo

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MAFIA

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Industry Electronic Devices & Home Appliances, TV
Media Radio
Market Brazil
Agency Fischer America Sao Paulo
Director Studio Tesis
Creative Director Atila Francucci
Account Supervisor Luiz Fernando Vassão
Released March 2005

Credits & Description

Advertising Agency: FISCHER AMERICA COMUNICACAO TOTAL, BRAZIL
Creative Director: Átila Francucci
Scriptwriter: Fábio Brandão/Eduardo Doss
Agency Producer: Anna Bohn
Account Supervisor: Luiz Fernando Vassão
Advertiser's Supervisor: Valéria Camarero
Director: Tesis
Sound Engineer: Tesis


Script in English

SFX: Mafia movie music .

ANN1: Mini power, mini money and mini honour.

MVN: Why are you treating me with this mini disrespect?

ANN1: A mini blockbuster. The Little Godfather. Tomorrow, right after the
mini soccer game.

OFF: Everything you've seen is now little. LG Plasma Line. High definition
monitors in 40, 42 and 60 inch models. LG. Digitally yours.

Script in Orginal Language

SFX: locutor de trailer de cinema fazendo locução de chamada de filme
policial. ao fundo, ouvimos uma trilha de máfia.

ANN1: poderzinho...dinheirinho...e honrinha.

MVO: porque você está me tratando com esse desrespeitozinho?

ANN1: em um grande sucessinho de cinema. o poderoso chefinho. amanhã,
logo após o futebolzinho.

OFF: tudo que você viu até hoje foi pouco. linha plasma lg. monitores de alta
definição em 40, 42 e 60 polegadas. lg. digital por você.

Brief Explanation

These spots have been adapted from Portuguese. and unfortunately, the
adaptation has caused some minor loss in Portuguese, "little"/"small"/"mini"
can be communicated through the use of suffixes, and this generally adds
humour. For example, a little/mini house ("casa") is a "casinha". This has been
exploited throughout these spots in a way that adds humour to them.
also, local references such as those to local TV shows have been removed
for accessibility by non-Brazilians.