JACK by Ogilvy & Mather Mexico for Librerias Gandhi

JACK

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Industry Book store
Media Radio
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Manuel Vega
Producer Germán Best
Account Supervisor Paola Mayoral
Production Lookas Audio
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: GANDHI
Product/Service: BOOKSTORES
Agency: OGILVY MEXICO
Executive Creative Director: Miguel Ángel Ruiz
Creative Director: Manuel Vega
Scriptwriter: Manuel Vega/Ana Paola Noriega
Agency Producer: Juan Pablo Osio
Account Manager: Paola Mayoral
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Paola Mayoral
Production Company: LOOKAS AUDIO, Mexico City, MEXICO
Producer: Germán Best
Sound Studio: Lookas
Sound Engineer: El Chino
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The book: MVO: The excess cigarette smoke, like smoke from just-fired cannons, gave the café a battlefield look. John, sitting in a corner, was looking towards the entrance fixedly, trying to understand the moment that had brought him there; a moment that seemed far removed that day, as if someone else had lived it. With his broken heart and one hand stroking the revolver in his pocket, he still hadn’t made his decision when Jack entered. ANN: The movie: SFX: Nightclub ambience; electronic music MVO: Jack! Take that! SFX: Gunshot ANN: Read. Gandhi Bookstores.

Full script of the ad in the original language
ANN: El libro: MVO: El exceso de humo de cigarro, como humo recién salido de cañones, le daba al café un aspecto de campo de batalla. John, sentado en una esquina miraba hacia la entrada ensimismado, tratando de entender el momento que lo llevó ahí. Con el corazón roto y una mano acariciando el revólver dentro de su bolsillo, todavía no tomaba la decisión cuando Jack entró. ANN: La película: SFX: Ambiente antro; música electrónica de fondo MVO: Jack. Toma eso! SFX: Balazo ANN: Leer. Librerías Gandhi.