ROCKING CHAIR by Ogilvy & Mather Mexico for Librerias Gandhi

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ROCKING CHAIR

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Industry Book store
Media Radio
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Creative Director Manuel Vega
Account Supervisor Paola Mayoral
Production Lookas Audio
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: GANDHI
Product/Service: BOOKSTORES
Agency: OGILVY MEXICO
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Manuel Vega
Scriptwriter: Manuel Vega/Ana Paola Noriega
Agency Producer: Juan Pablo Osio
Account Manager: Paola Mayoral
Account Supervisor: Paola Mayoral
Production Company: LOOKAS AUDIO, Mexico City, MEXICO
Sound Studio: Lookas Audio
Sound Engineer: El Chino
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The book: SFX: Rocking chair creaking MVO: And there was the rocking chair: the wind rocking it slowly. Back and forth. Like a witness to the comings and goings of time, of a tide of memories that would not leave, but instead returned now like a giant wave. It wasn’t the time to sit down, to give up, and yet the hypnotic movement, the muted siren call emitted with each movement, called him to surrender. ANN: The movie: SFX: Rocking chair creaking ANN: Read. Gandhi Bookstores.

Full script of the ad in the original language
ANN: El libro: SFX: Sonido de mecedora balanceándose MVO: Y ahí estaba la mecedora: balanceándose lentamente movida por el viento. Atrás, adelante. Como testigo de un ir y venir de los años; de una marea de recuerdos que se iban, pero ahora volvían como una ola gigantesca. El movimiento hipnótico, el canto de sirenas casi mudo que emitía con cada balanceo, lo llamaban a darse por vencido. ANN: La película: SFX: Sonido de mecedora balanceándose ANN: Leer. Librerías Gandhi.