COUCH by The Jupiter Drawing Room South Africa for Sanlam

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COUCH

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Industry Insurance
Media Radio
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Livio Tronchin
Production Big Leap Music & Post
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: SANLAM
Product/Service: LIFE INSURANCE PROVIDER
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Scriptwriter: Eric Frank
Agency Producer: Caryn Brits
Account Manager: Rowena Fester
Production Company: BIG LEAP MUSIC & POST, Cape Town, SOUTH AFRICA
Sound Studio: Big Leap Music & Post
Sound Engineer: Craig Ormond
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Doctor, I sleep at night. FVO: So, why tell me? MVO: I'm worried. FVO: You're worried? MVO: Yes, I get a full eight hours. My palms don't sweat and I haven't had a palpitation since the World Cup. FVO: So, you're worried? MVO: Yes, I'm worried because I'm not worried – it's not normal. FVO: What's normal? MVO: Worry is normal. Everyone's worried... FVO: If you weren't worried about not being worried, how would you feel? MVO: Good. FVO: Why? MVO: I'm recession-proof. FVO: Now you've got me worried... ANN: Now's the perfect time to talk to your Sanlam adviser or broker about your financial security. Sanlam. Start with what you hope for. Sanlam is a licensed financial services provider.

Brief Explanation
As recession gripped the economy in 2009, panic set in and South African financial institutions and life insurers urged consumers to tighten their belts. Sanlam, a large life insurer, briefed us to encourage people to seek expert financial planning assistance from Sanlam in order to ride out the storm. Rather than take a serious tone we chose to play out a scenario in a psychiatrist room where the patient’s problem brings an amusing twist to the session and leaves the listener with a message to chew over.