Sabc Radio CALL 'EM FAMILY by TBWA\Hunt\Lascaris Johannesburg

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Released June 2004

Credits & Description

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Sandra de Witt
Scriptwriter: Jonathan Smith
Agency Producer: Nicola Berry
Account Supervisor: Lumka Makubalo
Sound Engineer: Trevor Pienaar

Script in English

African-American Father: You Anglo, Brady Buncher, Chalky, Casper, Gringo, Hillbilly Hick, Kemosabie, Light Beer, Marshmallow, Milk Dud, Pale Face, Q-tip, Redneck, Republican, Salticracker, Snowflake, Trailer Trash, Stripe-less Zebra… Are all names you can..not use when your white Aunty and her son stay here, ya hear?

African-American Daughter: Now what do we call them then Dad?

African-American Father: [Breathes in] Family!

VO: Find out what happens when white friends move in with African-Americans… in Like Family, Wednesday nights at 9: 00 only on SABC3.